GANNI is a retail apparel and fashion brand based out of Copenhagen, owned and run by husband-and-wife team Creative Director Ditte Reffstrup and Founder Nicolaj Reffstrup. They are on a journey to minimize their social and environmental impact. In 2020, they launched GANNI Gameplan, setting 44 tangible goals to be reached by 2023 across four main pillars; People, Planet, Product, and Prosperity.