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boosting employment through AI-directed job search

Algorithmic, skills-based assessments can improve hiring rates for entry level job seekers while reducing search time.

project type

measurement & evaluation

impact

12%

increase in employment outcomes

30%

reduction in time spent seeking work

1,117

participants across seven U.S. metro areas

How might we help low-income jobseekers access high-opportunity, good-fit jobs where they are likely to succeed?

Many entry-level frontline roles build highly transferable skills, yet jobseekers often search narrowly within familiar occupations because it’s hard to judge how their skills (especially soft skills) translate to roles in new sectors, and job search is time-consuming and costly.

Our experiment tests whether AI-based (predicts performance) and/or preference-based vacancy rankings help jobseekers find jobs faster and move across occupations, without sacrificing wages or satisfaction.

Safe, speedy and effective communication is vital for firms, more so for those that employ migrant women. Many existing grievance redressal channels do not allow for smooth communication, and a lack of voice affects worker motivation and leads to attrition. Based on rigorous research, GBL developed Inache, a homegrown, anonymized worker voice tool that resolved 90% of concerns, while having a dramatic impact on productivity, retention and attendance.

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Stay connected with evidence and stories that shape good business practices. Currently read by 1500+ businesses, researchers, and development and impact professionals.

© good business lab 2026

learn our perspective

Stay connected with evidence and stories that shape good business practices. Currently read by 1500+ businesses, researchers, and development and impact professionals.

© good business lab 2026

learn our perspective

Stay connected with evidence and stories that shape good business practices. Currently read by 1500+ businesses, researchers, and development and impact professionals.

© good business lab 2026